ONCE UPON A TIME.

A series of five direct mail cards illustrating Donor Point Marketing’s services and capabilities through fairy tale stories.

To captivate new clients by mail and at trade shows, I created a campaign featuring classic fairy tales interlaced with clues to resolve relatable direct mail issues.

Each illustration displays a fairy tale character in distress, a tagline connecting the image to a common direct mail problem, and an orange object that can solve the character’s dilemma. The inside of each card reveals an illustration of the fairy tale’s resolution paired with a tagline promising Donor Point Marketing has the tools to help clients succeed in their own stories.

The cards fit neatly into a 6 x 9 inch padded envelope—the most opened type of mail—with a personalized label echoing the style of the illustrations. Each package also contained a little bag of candy relating to each story (i.e. gummy bears for Goldilocks and the Three Bears and jelly beans for Jack and the Beanstalk).